5 Things I Learned During The Transition From B2B to B2C
The Product Coalition
APRIL 25, 2018
And he is not even the one using your product. You need to juggle between his demands and the users’ needs. A perfect recipe for a failure to achieve users satisfaction or their buy-in. Switching sides to B2C, and suddenly the decision maker is the user himself. For early stage B2B products?—?working
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