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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. When your demo ends with buyers saying nothing more than, “thank you for the informative demo,” you know the deal is in trouble! It was an aha moment.

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How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Product Management University

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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Strategic Portfolio Management 3 of 10 – How To Use a Portfolio Vision to Lead Products

Product Management University

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

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B2B Product Manager October 2021

Product Management University

Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Management. The Biggest Reason You Need a Product Manager Farm Team. Product Marketing. 3 Product Marketing Myths to Dispel. Product Demos.

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B2B Product Manager Magazine October 2020

Product Management University

The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. Enjoy the B2B Product Manager October issue.

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