Demo Positioning Product Marketing Workshop 
Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. When your demo ends with buyers saying nothing more than, “thank you for the informative demo,” you know the deal is in trouble!
Product Management University
JULY 18, 2023
Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!
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Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.
Product Management University
NOVEMBER 29, 2023
To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. For all of you in product marketing, you know where I’m going with this. Positioning Value the Simple Way I’ll share my secret.
Product Management University
JULY 10, 2020
Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. Related Articles.
Product Management University
OCTOBER 9, 2023
Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!
Product Management University
MARCH 21, 2023
Think of it as therapy for the buyers and you get exactly what you need to position strategic value to executives as well as operational value to users down in the trenches. You’re ultimately trying to find out WHY the issues your product addresses have suddenly become important enough for the buyer to make a significant investment.
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