Remove Customer Satisfaction Remove Enterprise Remove Product Marketing Remove Video
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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Customer Onboarding Process: How to Get New Customers to Adopt Your SaaS Product

Userpilot

Who’s responsible for customer onboarding success? It’s a joint responsibility between the customer success team and product marketing. That doesn’t mean everybody’s customer onboarding process should (or even could) look the same, though. Video tutorials. What is it? What is it?

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

Userpilot

The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. For example, if you’re strictly an enterprise SaaS, targeting individual users or small businesses will result in a lack of action.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Customer Success Platform- An In-Depth Comparison of The Best Tools To Use In 2022

Userpilot

The purpose of customer success software, then, is to ensure that success is achieved as widely, consistently, and quickly as possible – both: As your customers define it – for their use cases. As you define it – customer satisfaction, customer retention, revenue growth, etc.

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Product Management 101: Running User Testing Sessions

Userpilot

User research is used when trying to find product-market fit and do further research on behaviours and frustrations. Usability testing is used to understand if the interactions designed on a particular feature or area of your product helps the user build better habits and complete tasks as expected.