The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 158

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Userpilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

MAY 1, 2024

TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points. It helps you make data-driven decisions to enhance your product and keep up with changing user needs to improve user satisfaction. Also, you can use them for market research and validation.

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User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

AUGUST 30, 2024

From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Most importantly, we’ll show you how to leverage them to create better product experiences. Most valuable customers (i.e., How to create personalized customer experiences.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Conducting market research surveys with Userpilot. Understand your competition.

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Research Software Positioning Data Visualization Definition 103

Alchemer Mobile

MAY 31, 2024

Additionally, tracking customer sentiment helps you understand three major metrics: Overall customer satisfaction: How happy are your customers with the quality of your product experience? Loyalty: Will customers continue using your product, even when competitors come calling? Request a demo today!

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User Testing Data Visualization Customer Feedback Customer Experience 130

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn!

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Data Visualization Customer Experience Research Software User Testing 140

Intercom, Inc.

APRIL 7, 2020

We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19. Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Userpilot

SEPTEMBER 15, 2022

Want to learn how to collect and act on customer intelligence data? Customer intelligence (CI) is the process of collecting data at every stage of the user journey and from external sources. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction.

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Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

AUGUST 20, 2023

Read on to see how to apply this framework at every stage of your product development cycle and drive product growth. Using the build-measure-learn approach has various benefits such as faster time to market, reduced risks, and cost efficiency. Let’s discuss this in more detail.

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User Testing Feedback Software Product Research Research Software 97

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. Customer Retention : Keep users engaged with continuous product value. Higher retention rates.

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Analytic Tools User Testing Onboarding KPIs Customer Experience 103

Userpilot

OCTOBER 24, 2022

Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. Calculate your Net Promoter Score and measure customer loyalty. How to Calculate NPS.

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Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Assess how your products/services are perceived in comparison to your competitors.

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Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. The average SEQ score for SaaS is 5.3 Net Promoter Score.

Data Visualization 105

Data Visualization User Testing Product Research Customer Experience 105

Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Similarly, in-app behavioral data can help you to optimize the user experience, and event data can reveal areas of improvement in your conversion funnel. How to uncover data-driven insights?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 31, 2022

Examples include customer pain points, brand image, product features and functionality, price, and user-friendly experiences. When you analyze customer needs, you need to get valuable insights from various customer data sources such as customer feedback , market research, focus groups, and product usage trends.

Data Visualization 98

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Userpilot

JULY 3, 2024

This article will help with that, guiding you on what data to collect and how to implement your data-driven decisions. TL;DR Data-driven design is the process of basing product design decisions on concrete user data and analysis instead of intuition or assumptions. Get a Userpilot Demo and see how you can improve user satisfaction.

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Data Visualization User Testing Product Research Customer Feedback 79

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? A high average revenue per user? Know which metrics matter most—and how to measure and grow them. Check out our resource library for free guides to an array of popular app marketing metrics.

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Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

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Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JANUARY 31, 2023

Here we will discuss how you can define product launch success and how to track, monitor, and improve it. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. Userpilot can help you track product launch success with in-app engagement tracking, customer segmentation , and real-time analytics.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

NOVEMBER 10, 2022

If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Why do customers’ pain points matter? How to resolve the most common customers’ pain points.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JANUARY 28, 2024

How large is your company? Create user onboarding flows code-free. So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey.

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User Testing Customer Feedback Product Research Feedback Software 96

Userpilot

DECEMBER 7, 2021

To measure the success of your customer-oriented marketing track metrics like NPS scores, LTV, LTV: CAC ratio, customer satisfaction scores, and churn rate. Use a product growth and adoption tool to communicate with your users in-app and build personalized user-centered experiences. Take Ahrefs for example.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

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Product launches Product Research Data Visualization Research Software 105

Userpilot

SEPTEMBER 7, 2022

It also gives product teams a better understanding of the market and sparks product innovation. White-space mapping, in turn, is the process used to categorize and visualize all market research findings. Improve customer satisfaction and retention. Fix those to make your customers happy and drive retention.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. Offer self-service channels like chatbots and resource centers for higher customer satisfaction.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Customer Satisfaction 52

Userpilot

MAY 29, 2024

Learning how to design a product is crucial for anyone aiming to bring an idea to life. TL;DR Product design is the process of creating new products that solve problems or meet specific needs in a given market. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out. How to begin?

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

Userpilot

JULY 5, 2022

We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 common gaps in customer expectations and service delivery. how to detect customer service gaps and measure user sentiment. 5 strategies for closing the customer gap.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Centercode

FEBRUARY 11, 2021

Your product will be pitted against its competitors on an even playing field, with customers seeking out the smallest weaknesses that could sway them one way or another. This is great news — if your product is hitting the quality and customer satisfaction marks it needs to impress potential buyers.

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Userpilot

AUGUST 2, 2022

How often do you use automated surveys to understand customer sentiment ? Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. CES surveys help companies understand how to simplify their product and business processes.

Feedback Software 98

Feedback Software Research Software Analytic Tools Product Research 98

Userpilot

APRIL 18, 2023

In this article, we discuss different types of questions, and how to write good surveys. How to write good survey questions Designing a survey with well-crafted questions is crucial for gathering accurate and useful information. But how do you write good survey questions? scale) How would you rate the product’s value for money?

Customer Feedback 98

Customer Feedback Data Visualization Product Research User Testing 98

Userpilot

AUGUST 15, 2023

In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. TL;DR A product launch marketing plan is a three-phase strategic plan to create product awareness and ensure product launch success. The Go-To-Market Strategy Wheel.

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Product launches User Testing Feedback Software Research Software 98