Drop-Off Rate: What Is It and How to Reduce It?
Userpilot
FEBRUARY 19, 2024
TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. Heatmaps and session recordings give you granular insights into the friction points that cause user drop-offs.
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