The Product Guy

APRIL 21, 2019

Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.

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Data Visualization User Testing Customer Experience Product Research 378

Userpilot

SEPTEMBER 13, 2022

Knowing how to measure customer satisfaction is the key to unlocking insights that improve user sentiment , boost customer retention, and speed up growth. In this article, we cover: Why you need to measure customer satisfaction. The key metrics involved in customer satisfaction.

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Customer Satisfaction Feedback Software Analytic Tools User Testing 98

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. Send CSAT surveys to measure overall customer satisfaction with your product.

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Userpilot

FEBRUARY 17, 2022

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do?

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UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral.

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

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Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

SEPTEMBER 21, 2022

What makes a product feedback form work? It’s the ability to collect customers’ feedback and insights , which gives you a better understanding of how to make a better product. A product feedback form lets you gather user feedback about your product.

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Userpilot

MARCH 27, 2023

Net Promoter Score (NPS) is one of the most popular and effective ways to measure customer satisfaction and loyalty in a SaaS business. In this article, we’ll cover what an in-app NPS survey is, how to calculate it and measure user sentiment. You’ve landed in the right place. What is an in-app NPS survey?

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Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.

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Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.

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Userpilot

NOVEMBER 28, 2022

Do you have a process in place to automate customer feedback collection? If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth.

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Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.

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Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview.

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Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

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Intercom, Inc.

MAY 30, 2019

When we ship, we of course have done our diligence with research and design, but we’re also keenly aware that there’s so much we don’t know. Unlocking the power of feedback. Des: We’ve just launched a product recently in Product Tours. What are you looking for in the responses from customers who are trying it out?

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Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Fake door tests are a popular and cost-effective validation technique.

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Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?

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Userpilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? If you don’t, you’ve been missing out on a lot of user-generated insights.

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Userpilot

JUNE 29, 2024

Collecting and using product feedback to influence decisions can lead to a better customer experience (CX). This is particularly important because, according to the PWC Future of CX report, 75% of Americans decide to buy a product over others based on the CX alone.

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Userpilot

SEPTEMBER 16, 2022

What is a beta testing feedback form template? How can you customize it to gather valuable feedback from users? Beta testing is one of the most effective ways to gather feedback on a product , but getting useful feedback and handling beta testers is not always as easy as it sounds.

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Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? are examples of active feedback. And much more.

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Userpilot

MARCH 31, 2023

TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs.

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Userpilot

MAY 17, 2025

Did the user discover a core feature? 8 Best mobile app user retention strategies in short If you want a quick overview before diving in, here are my favorite mobile app retention strategies. Contextual onboarding: Show only whats relevant to help users reach value fast. Users feel understood right away.

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Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. You will also learn best practices to ensure high response rates while collecting accurate feedback. Micro surveys are like that for customers.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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Userpilot

APRIL 30, 2025

Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. Userpilot is a no-code digital adoption platform that unifies mobile and web engagement, analytics, and feedback.

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Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customer feedback is the data you get from your users about your product and their experience.

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Feedback Software User Testing Customer Feedback Analytic Tools 94

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way.

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User Testing Customer Feedback Feedback Software Customer Experience 98

Usersnap

AUGUST 26, 2021

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

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Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Monitor user satisfaction by regularly conducting in-app surveys.

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User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. What is customer-led growth?

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Userpilot

MAY 27, 2025

The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Image] Who would be the best fit for this job? A product leader ready to take on a challenge to grow a long-standing underdog product.

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