The Product HQ

JUNE 1, 2024

Technical Skills An eCommerce site or app is a system that connects several different components. such as the ordering system, shopping cart, payment system, and other customer engagement services. Here is a list of research skills an aspiring eCommerce PM needs to sharpen.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Use detailed insights to target your growth marketing efforts and PLG strategy.

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Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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Userpilot

MAY 14, 2023

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

Feedback Software 98

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 98

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Userpilot

AUGUST 23, 2023

This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites.

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Userpilot

JUNE 16, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a customer insights manager. Looking into tools for customer insights managers? Book a demo to see it in action! What does a customer insights manager do?

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Userpilot

JANUARY 9, 2023

What personalized customer retention strategies are open to you? What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. Personalization strategies help improve customer value and boost loyal customers.

Feedback Software 98

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Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Good positioning ensures consistent sales and marketing strategies. Analyze your competitors.

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Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Insights from various teams across the organization should shape the development of the differentiation strategy. A successful strategy will use a combination of these factors. Vertical differentiation strategy.

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UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

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Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Google Trends.

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Userpilot

MAY 30, 2022

There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Research and market analysis is one of the most important steps in customer segmentation. What is needs-based segmentation? Let’s talk about each of them below.

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Userpilot

OCTOBER 24, 2022

Looking for an NPS program to collect customer feedback and improve their experience with your SaaS product? In this article, you’ll learn how to build a successful NPS program, and what tools you can use to collect customer feedback accurately. Power users are one of the most valuable assets for your SaaS.

Feedback Software 98

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Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs.

Product Research 103

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Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Are there enough users who are ready to pay for a solution to the problem?

User Testing 98

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Userpilot

NOVEMBER 10, 2022

Understanding pain points helps you avoid customer dissatisfaction , make product improvements that meet customer needs , and help you align your marketing strategy better. A common customer pain point in SaaS is limited product functionality – it’s not enough to help the customer complete their jobs to be done.

User Friction 98

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Userpilot

OCTOBER 31, 2022

When you analyze customer needs, you need to get valuable insights from various customer data sources such as customer feedback , market research, focus groups, and product usage trends. Gather in-app customer feedback. Use Userpilot to analyze user sentiment, gauge in-app engagement , and deliver tailored in-app experiences.

Data Visualization 98

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 98

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Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. The value proposition is the summary of the positioning strategy. If not, refine your positioning strategy. A product value proposition sums up the positioning strategy of the product. Let’s dive in! Book the demo !

User Testing 105

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Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Is the activity log your primary resource by focusing on logins and in-app time? If you answered yes to either of those questions, it might be time to reevaluate your segmentation strategy. Why is Customer Segmentation so important for SaaS? Table of Contents.

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Userpilot

JUNE 28, 2023

When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

User Testing 98

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Data Visualization 104

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Userpilot

SEPTEMBER 7, 2022

What tools do you need for performing white space analysis? White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. It also gives product teams a better understanding of the market and sparks product innovation. Let’s get started!

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Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Look at the Big Picture.

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Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. We wanted to prioritize features more effectively, and understand more about our use cases — both to improve existing solutions and to drive entirely new ones.

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UserVoice

JULY 28, 2017

Here’s 3 steps you can take to start tackling your to-do list: Step 1: Get Organized With the Right Tool(s). But if you’re looking to mix up your day-to-day task tools, here are some suggestions. Task Management Tools for Product Managers. What it does well: It’s an extremely basic, simple solution.

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Userzoom

APRIL 21, 2020

” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. Could you tell us a little bit about your background? Enroll today!

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Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

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Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Build in-app flows to help users discover features. User empathy.

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People-First Product Leadership

SEPTEMBER 17, 2023

Sign up for internal training that covers company-wide policies and systems. What are some tricky points to keep in mind when exploring point solutions? Or, does your company use identity and access management software, such as Okta. Suggested approach for meet & greets: Take good notes! What is working well?

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Bain Public

MAY 29, 2020

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support.

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