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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs. Encourage positive word-of-mouth through referral programs. It puts your product’s future at risk.

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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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How to Track User Sentiment in SaaS: Steps and Tools

Userpilot

Act on insights to drive positive sentiment. It encompasses the opinions and feelings of customers, which can be positive, negative , or neutral. To analyze customer sentiment accurately, these tools dig into a text (social media posts, user reviews , messages, etc.) Userpilot’s NPS dashboard.