Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Alchemer Mobile

NOVEMBER 8, 2022

Response targeting can also be utilized by marketing teams to present higher converting offers to customers based on previously indicated preferences, while research teams can easily re-target past survey participants for follow-up questioning to deliver actionable findings faster. Modernized, WCAG-Compliant Interactions. Apptentive SDK 6.0

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 74

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 74

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 90

Data Visualization Product Research Research Software Analytic Tools 90

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. With its scroll maps feature, discover how far customers scroll through and shape your marketing campaigns around these insights.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 97

Feedback Software Analytic Tools Research Software Customer Experience 97

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Reporting Tools 95

Userpilot

MARCH 25, 2024

To analyze customer sentiment accurately, these tools dig into a text (social media posts, user reviews , messages, etc.) For example, an NPS dashboard helps you to easily visualize the number of promoters, passives, and detractors you have. Userpilot’s NPS dashboard. Userpilot survey analytics dashboard.

Data Visualization 102

Data Visualization Feedback Software Analytic Tools Reporting Tools 102

Userpilot

APRIL 24, 2024

Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided. Trend analysis in Userpilot.

User Testing 96

User Testing Product Research Research Software Data Visualization 96

Userpilot

MARCH 7, 2024

User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. Unless your product analytics platform supports analytics dashboards to track user engagement metrics from one place. Core feature engagement dashboard in Userpilot. Leaderboards.

Analytic Tools 103

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 103

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JULY 31, 2023

Pendo offers in-app messaging and onboarding features for mobile apps. Help Scout is a customer service software offering shared inboxes, live chat, and in-app messaging. Front is a strong contender as an email marketing automation substitute, providing collaborative inboxes and multichannel communication. Limited customization.

Analytic Tools 94

Analytic Tools Feedback Software Reporting Tools Data Visualization 94

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. Dashboards. Event tracking.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. So what does customer success for marketing success actually mean in practice? All of these inputs can be used to shape more effective marketing campaigns.

User Testing 52

User Testing Customer Experience Research Software Marketing 52

Userpilot

DECEMBER 15, 2022

Userpilot is a product adoption platform that supports automatic AI-powered localization of in-app messaging and support center modules. This is a no-brainer if you’re entering a new market where users speak a different language. In-app messaging localization tool: Userpilot. Translation is usually part of localization.

Research Software 98

Research Software Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Best practices for optimal results.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Weak Development Team 94

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Customize dashboards and reports for specific business needs.

Data Visualization 104

Data Visualization Analytic Tools Reporting Tools Feedback Software 104

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 19, 2024

Userpilot lets you create and style your NPS survey, add qualitative follow-up questions to get more context, select when and to whom to trigger the survey, localize content through translations, and view all the reports in one dashboard for further analysis. Get a Userpilot demo now to create your own NPS dashboard.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 71

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 71

Userpilot

OCTOBER 20, 2023

Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback. Take into account their current stage, and customize the digital marketing strategies accordingly.

Analytic Tools 102

Analytic Tools Data Visualization Feedback Software Reporting Tools 102

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Dashboards. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Dashboards. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Dashboards. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Dashboards. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Dashboards. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

OCTOBER 27, 2023

To aid feature discovery , use contextual in-app messages that show users the relevant features at the exact moment when they need them. It doesn’t mean, however, that PLG companies don’t need sales or marketing teams. You simply target them with contextual upsell messages and watch them convert. Tooltip builder.

Feedback Software 104

Feedback Software Embedded Analytics Analytic Tools Enterprise 104

Userpilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

Feedback Software 104

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 104

Userpilot

APRIL 22, 2024

Using targeted in-app messages to guide users through key features effectively. Then create small, concise messages to educate customers about each of these features. But, instead of bombarding users with upselling messages, monitor product usage and prompt users to upgrade their plan only when it adds value.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Customer Experience 85

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. It adds a layer of credibility to your marketing and can influence customers’ decision-making process and drive conversions. Customer funnel metrics are an example of dashboards.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Gainsight

OCTOBER 11, 2022

As the technology market enters a new phase, SaaS leaders face a challenge: how to grow their businesses efficiently. By examining these pillars and CS market trends, we’ve taken away three lessons in efficiency from the 2022 Gartner Market Guide for Customer Success Management Platforms. The answer?

Research Software 52

Research Software Reporting Tools Data Visualization User Testing 52