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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

TL;DR Customer feedback is any information gathered about the customer experience with your product or service. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. There are two main types of customer feedback : direct and indirect.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

A detailed growth strategy for retaining customers may involve various tactics, including self-serve onboarding and support, referral programs, and informed feature development. To take full advantage of growth opportunities, use product analytics to inform product decisions. The Ansoff Matrix of Growth Strategies.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. This is a two-step process that involves collecting data and analyzing it.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

The metric is also used to predict customer churn. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Surveys enable you to collect vast quantities of customer data for more quantitative studies. What techniques can you use for market research?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Best Product Growth Platforms for SaaS

Userpilot

Over the past few years, companies like Slack, Airtable, and Trello have discovered that they can achieve rapid growth by turning their product itself into a lead generation tool. Self-service product adoption: Customers can start using your product at their own pace, in their own way, without needing to be rushed by your sales team.