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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

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20 Product-Led Growth Examples to Inspire Your Own Strategy

Userpilot

Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers. Zapier maintains a tight feedback loop to build trust with users. Users have immediate access to Hubspot’s grader tool. Loom creates FOMO through its reverse trial.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic CJ approach focuses on a unified experience, providing additional insights into customer behavior at every step.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Strategic product management must be based on data. How can product managers access the data they need? Are you ready to dig in?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Iterate the product based on feedback. At one end of the spectrum, you’ll have a zero touch “buy now” self-service option for SaaS solutions in the sub $100-a-year range.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. To find some answers, we asked some of the smartest people we know for fresh insights —experts on product-market fit across different industries and geographies who’ve seen it again and again.