Intercom, Inc.

NOVEMBER 20, 2018

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. How can I get my message heard?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. As Ed points out, it’s right there in their company reports: “If you go and look at public SaaS companies, you go down to their S-1 and investor filings and Q1 reports, you see how they’ve outlined their growth strategy. What tools are they using? Salesforce? Who do they sell to?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MARCH 31, 2021

Below, we share a proven framework and powerful workflows for freeing up your support team’s workload and ensuring only the most high-value, complex queries reach their inbox. At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers.

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Userpilot

AUGUST 14, 2023

The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. What is the growth marketing framework? Moreover, you can use the data from the survey to segment your target audience based on their common characteristics.

Onboarding KPIs 88

Onboarding KPIs Strategy Marketing User Testing 88

Lenny Rachitsky

MARCH 12, 2024

Subscribe now P.S. Don’t miss Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my PM recruiting service (we help you hire Sr. Even better, the messages I get daily from listeners melt my heart. The state of analytics in the podcasting space stinks. People will start to come to you.

Technical Review 137

Technical Review Analytic Tools Research Software Feedback Software 137

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 22, 2023

User feedback can tell you what to fix while product usage data can tell you what to upsell. The land and expand sales strategy focuses on landing a small deal within a team, company, or organization and then using that contract to nurture the customer relationship through excellent service. What is the land and expand sales strategy?

Feedback Software 72

Feedback Software User Testing Strategy Onboarding KPIs 72

Intercom, Inc.

JUNE 23, 2020

Between them our panel offer a 360° view of this important development and allow us to better understand how and why this framework was developed and what it might mean for your business. I’ve got various product managers reporting into me and we focus primarily in the support space. That sounds like a really robust framework.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Through A/B testing, this risk is negated. Benefits of A/B testing.

User Testing 113

User Testing Product Research Research Software Testing 113

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Through A/B testing, this risk is negated. Benefits of A/B testing.

User Testing 100

User Testing Product Research Research Software Testing 100

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. Nothing matters more than retention 2. There are other indicators along the way 3. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Customers want to know about themselves, and the only way they can compare themselves is if you give them insight into other people just like them. Data and benchmarks really help the customer see where they fit.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Brian Balfour

JUNE 20, 2017

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. We couldn't really make decisions based on quantitative data because any drop-offs didn't necessarily reflect the qualified people. We needed each variant to be as much data as possible.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. By default, our Messenger shows a small “We run on Intercom” message that links out to more information. Referrals : Programs where you pay existing customers to recommend your product or services.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166