The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 112

User Testing Market Research Product Research Research Software 112

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. 10 ways to help you identify market gaps How do you search for market gaps?

User Testing 105

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Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Data analysis is vital for informed decision-making. What’s the difference?

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

JUNE 12, 2024

TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throughout the product development cycle. A product owner is someone who manages and optimizes the product backlog to ensure its maximum value.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

MAY 30, 2024

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. Incorporate feedback into your product strategy.

Product Research 104

Product Research Feedback Software Feedback Loop User Testing 104

The Product HQ

JUNE 1, 2024

Curious to learn about top eCommerce product manager skills? To flourish in a competitive industry like eCommerce, it is imperative to have an eCommerce product manager with the right skill set to drive your ecommerce business towards the right path. Looking to become an ecommerce product manager?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product strategist salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Be open to pivoting or adjusting the strategy based on learnings and changing market conditions. Let’s get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product HQ

JUNE 1, 2024

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. Since finance PMs are responsible for a specific niche of products, recruiters who scout for them look for a particular set of skills in candidates.

Finance 52

Finance Data Visualization User Testing Analytic Tools 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product managers is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical product manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product HQ

MAY 10, 2024

Do you want to become a data product manager? As the world moves towards a data-driven economy, businesses are keen on data trends and hiring people who know the ins and outs of data. Big data analytics is a growing global market expected to reach $550 billion by 2028.

Data Visualization 52

Data Visualization Customer Experience Artificial Inteligence Certifications 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Feedback Software Research Software Analytic Tools Product Strategy 225

The Product HQ

JUNE 1, 2024

AI product manager skills are a must-have for anyone looking for a rewarding career in AI product management. Every new product brings its own set of challenges. UX Cam shared data indicating that product managers spend as much as 52% of their time on unplanned activities.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

JUNE 30, 2023

Use both close-ended and open-ended questions to collect holistic VoC data. VoC survey employs quantitative and qualitative research to understand customer needs , pain points , and perceptions of your company at different touchpoints in their journey. What are the different techniques to collect VoC data?

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product HQ

JUNE 1, 2024

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. What is the Role of a Product Management Intern? Let’s take a look.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

The Product HQ

JUNE 10, 2024

Product leads are responsible for the creation and development of new products. They manage and track the entire product lifecycle strategy from design to completion. A product lead is a senior-level role in an organization. We have identified the key skills for a successful career as a product lead.

User Testing 52

User Testing Data Visualization Research Software Analytic Tools 52

The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Further data from Embroker shows that failure is most common for startups with between two and five years in their target market.

Startups 52

Startups Product Management Product Manager Technical Review 52

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 13, 2023

TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Product HQ

MAY 10, 2024

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor , the average salary for a product manager is $155,611 as of 2024.

Customer Experience 52

Customer Experience User Testing Data Visualization Reporting Tools 52

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Look at the Big Picture.

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Data Visualization Research Software Customer Experience User Testing 140

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product HQ

JUNE 10, 2024

Are you looking for a technical product manager career path? Technical product managers don’t stay in the same positions forever. As you embark on a professional journey in the field of product management, you must familiarize yourself with the technical product manager career path.

Technical Review 52

Technical Review User Testing Product Management Product Manager 52

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

Userpilot

DECEMBER 13, 2023

The strategy should also have information about the UX team, processes, and guidelines. Start designing your strategy by clarifying the business goals. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product HQ

JUNE 10, 2024

SaaS product managers are crucial for an organization’s software-as-a-service business model to succeed. They are responsible for the product’s growth, development, and implementation. SaaS product managers must create a profitable and cost-effective plan for the SaaS company.

Research Software 52

Research Software Feedback Software Analytic Tools User Testing 52

ProductPlan

APRIL 27, 2023

What is Service Transformation? Service transformation refers to the process of expanding an organization’s focus to include new service offerings in addition to their product offering. These factors, along with the rapid introduction of new technology, drive businesses to undergo service transformation.

Data Visualization 40

Data Visualization User Testing User Friction Research Software 40

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. We gathered all the insights you need to decide which agency is the best fit for your business. UI/UX design: This is our all-in-one service.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in?

Product launches 98

Product launches Product Research User Testing Research Software 98

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

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