Product Innovation Educators

JANUARY 13, 2025

Proactive Problem Solving Doug was motivated to write Proactive Problem Solving by two pieces of data showing the impact of reactive problem solving: The average manager wastes 3.5 These principles aren’t just theoretical – they’re practical tools that any product team can implement to enhance their innovation process.

Research Software

Product Innovation Educators

FEBRUARY 24, 2025

Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.

User Testing

Userpilot

JULY 19, 2025

And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. But while the characters created in the process are fictional, their building blocks must be based on high-quality customer data.

User Testing

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] This can help you create a new strategy and evolve an existing one.

Product Strategy

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Most organizations struggle with disconnected tools that create data silos and incomplete customer insights.

Feedback Software

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. K-means, DBSCAN), PMs can visualize market segments dynamically.

Artificial Inteligence

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery.

Data Visualization

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. For starters, it shows you dont know your customers well enough.

Research Software

Userpilot

MAY 17, 2025

Tie design, engineering, and marketing research to real user behavior. Customer loyalty(retention): With a mobile onboarding tool such as Userpilot , you can send regular prompts, personalized content, and thoughtful push notifications, and keep satisfied users returning. Then plot those moments in a single visual map.

Analytic Tools

Userpilot

APRIL 24, 2025

Recommended product manager job openings in data-driven companies 1. A professional with strong analytical skills, capable of leveraging data insights to drive strategic decisions. Analytical mindset, proven experience working cross-functionally to turn data insights into strategic decisions.

Research Software

Centercode

JULY 25, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Overview Managed Services Compare Plans What's New? Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests.

User Testing

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Centercode

JULY 28, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Overview Managed Services Compare Plans What's New? Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests.

User Testing

Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.

User Testing

Userpilot

MAY 27, 2025

Data-driven decision-making: Strong analytical skills, with the ability to use data to drive decision-making and measure success. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation.

Analytic Tools

Productside

APRIL 30, 2025

Its not enough to browse dashboards or let sales be your proxy. It doesnt matter if youre building a SaaS tool or a physical producttiny acts of discovery can happen weekly. In the poll Tom ran during the session, 65% of attendees said they influence with data. A good rule of thumb? Its a competitive advantage. If you dont?

Product Research

UX Planet

JUNE 13, 2025

Market Research I wrote a brief PRD for myself based on the research, you can refer to it here , or just take a look at my market research summary: My Hypothesis To enjoy their favorite songs in non-native languages, users would love to have optional — realtime lyrics translation. Is This a Real Problem?

Customer Experience

Arkenea

JUNE 27, 2025

However, the healthcare industry is one of the few fields where technological and SaaS (software as a service) solutions haven’t progressed much. Read on to learn the current SaaS market, Healthcare SaaS trends, and how you can develop a healthcare SaaS application. The reason for this is obvious: hesitation to adopt new tech.

Research Software

Revulytics

OCTOBER 19, 2017

We have frequently detailed the value of selling our ideas and decisions with data on this blog. But leveraging data to make good decisions will only take us so far if we can’t communicate the validity and viability of those decisions in an effective way. How can I encourage support for a new OS before management thinks it’s time?

Roadmap

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

Mind the Product

FEBRUARY 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. Size Up Your Sources.

Customer Feedback

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing

Melissa Perri

JANUARY 4, 2020

They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." 2019: "Do we have data to prove that is the right way to go?" Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?

User Testing

Product Innovation Educators

OCTOBER 14, 2024

How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.

Artificial Inteligence

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies.

Data Visualization

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how!

Data Visualization

Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.

Analytic Tools

Product Innovation Educators

APRIL 27, 2020

For the voice-controlled faucet, there are elements of value-based because it’s a new, exciting product that you might be able to charge a premium for, and elements of cost-plus because it’s a hardware product connected to consumer goods and services. [4:12] 4:45] Data Analysis. 6:39] Market Research.

Research Software

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? UXPressia. Productboard.

Research Software

Alchemer Mobile

FEBRUARY 2, 2021

Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. What are their needs?),

Feedback Software

Userpilot

AUGUST 27, 2024

Does your business need more than session replays and quantitative data? However, the best product analytics tools for you depend on factors other than having a wider range of features. So let’s go over the best LogRocket alternatives, their ideal use cases, and how each tool compares to it so you can choose the right product.

Data Visualization

Userpilot

JULY 29, 2024

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started.

Data Visualization