Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "Product reports to the CPO." What are your predictions?

User Testing 386

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Product Innovation Educators

FEBRUARY 24, 2025

A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Most organizations struggle with disconnected tools that create data silos and incomplete customer insights.

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Feedback Software User Testing Research Software Customer Feedback 130

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. For starters, it shows you dont know your customers well enough.

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Product Innovation Educators

OCTOBER 14, 2024

How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. User interviews : One-on-one conversations for qualitative insights. What is market research?

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Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? UXPressia. Productboard.

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Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how!

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Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JULY 29, 2024

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started.

Data Visualization 105

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Product Innovation Educators

JULY 29, 2024

Ulwick realized that if we could predict how customers would measure a product’s value, we could design products to meet those criteria. His early research involved a simple but powerful method: asking customers to compare products. ” This question led to valuable insights.

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Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. IDENTIFY INFLUENCERS AND REPORTERS. What are their needs?),

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Asana is a top project management tool for helping teams organize, track, and manage work efficiently. It quickly gathers insights and validates designs.

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Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.

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Analytic Tools Research Software Data Visualization Reporting Tools 105

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I gather data through surveys about observations.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.

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Research Software User Testing Customer Experience Analytic Tools 304

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

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Vision User Testing Product Research Research Software 344

Userpilot

AUGUST 27, 2024

Does your business need more than session replays and quantitative data? However, the best product analytics tools for you depend on factors other than having a wider range of features. So let’s go over the best LogRocket alternatives, their ideal use cases, and how each tool compares to it so you can choose the right product.

Data Visualization 105

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Userpilot

OCTOBER 6, 2022

What is data product management? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. Data products are built around advanced data processing, AI, and machine learning.

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Data Visualization Customer Feedback User Testing Analytic Tools 98

The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” That’s why product leaders like Stefan Röse of the insights automation startup Quantilope focus on providing researchers with high-quality data as quickly as possible. Getting the right data, not just fast data.” to the U.S.,

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User Testing Data Visualization Customer Feedback Research Software 148

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

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Data Visualization Customer Feedback Customer Experience User Testing 98

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It is a good tool to have and can be used over and over again. . In a service as a product company, there are not consistently clear starting and finishing lines for product management.

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BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery.

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Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

JANUARY 14, 2024

Let’s check out 11 predictions on product management trends in 2024. The importance of product analytics for decision-making is likely to increase even further. The importance of product analytics for decision-making is likely to increase even further. Here are a few predictions from industry thought leaders.

Data Visualization 103

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Userpilot

JULY 29, 2024

This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups. It is often shown in bar or pie charts.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 21, 2024

The secret lies in first-party data. This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data.

Data Visualization 105

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Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. It is ideal for collaborative brainstorming.

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Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

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Userpilot

AUGUST 23, 2023

A product analyst needs to be able to utilize data strategically, but their job description doesn’t depend on data science degrees anymore. This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. What is a product analyst?

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Product Talk

APRIL 17, 2024

She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery. Tell me a little bit about your team structure: how many teams, who’s on it, who reports to you? Stephanie: Absolutely. Teresa: Okay.

Product Research 306

Product Research User Testing Data Visualization Research Software 306

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

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