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It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. It means telling your salespeople that you're moving their leads to self-service, costing them money. With outbound enterprise sales, you need to reach out to many people to get some calls.
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I’ve got various product managers reporting into me and we focus primarily in the support space. And what would be the best way to service that helpful guides, and what would be the best way to surface that content to the right customer at the right time? What follows is a lightly edited transcript of the episode.
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