Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Lay out a customer journey map.

Analytic Tools 78

Analytic Tools Feedback Software Research Software Data Visualization 78

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 94

Intercom, Inc.

APRIL 23, 2019

Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. Here’s the proof.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Lay out a customer journey map.

Analytic Tools 64

Analytic Tools Feedback Software Research Software Data Visualization 64

Userpilot

OCTOBER 20, 2023

This affects your decision making process and sets your product up for failure. This article helps you avoid mistakes by explaining what an active user is and why it varies for different products. Use a tool like Userpilot to set and track custom events and see how users interact with your product features.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Customer Feedback 87

Userpilot

NOVEMBER 27, 2023

Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine. For SaaS products, achieving sustainable revenue growth is often a top-level goal, aligning with broader business objectives like market expansion , profitability, and shareholder value.

Onboarding KPIs 97

Onboarding KPIs Data Visualization Definition Research Software 97

Userpilot

MARCH 7, 2024

What metrics you should track? TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. The latter is only limited to user behavior within the product. User engagement focuses on how users interact with the product.

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 92

Split

MAY 9, 2024

Product development often centers on the introduction of new features. These features, generated from innovative product teams, target solving customer problems, enhancing user experience, and ultimately, facilitating business success. The feature release is a crucial stage and demands careful attention.

Onboarding KPIs 59

Onboarding KPIs Feedback Software Analytic Tools User Testing 59

Userpilot

AUGUST 28, 2022

In SaaS, customer value is a user’s perception of what your product or service is worth. Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Use secondary onboarding to make feature discovery easier. What is customer value in SaaS?

Feedback Software 103

Feedback Software Customer Feedback Customer Experience User Testing 103

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

NOVEMBER 29, 2023

Performance reporting is essential for product and project managers to make data-driven decisions. TL;DR Performance reporting is the process of collecting , analyzing, and presenting data on product or project performance. Trends reports focus on the performance of chosen metrics over time. What is performance reporting?

Data Visualization 96

Data Visualization Reporting Tools Analytic Tools Feedback Software 96

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Product Research Customer Feedback 93

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. It reveals customers’ overall emotional tone toward your brand, product, or service. But how do you collect the right data for your analysis? How to collect customer data for sentiment analysis?

Data Visualization 74

Data Visualization Dashboard Customer Feedback User Testing 74

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Specify feature prioritization.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 92

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. What is user adoption?

Analytic Tools 84

Analytic Tools Feedback Software User Testing Data Visualization 84

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Userpilot

OCTOBER 4, 2023

Tracking MRR growth rate allows you to understand your company’s financial growth, reevaluate the success of growth strategies, and keep an eye on the product’s financial health. If you’re a subscription-based SaaS company, you will have recurring revenue streams you receive each month from customers who sign up for your product.

Onboarding KPIs 87

Onboarding KPIs Feedback Software User Testing Customer Experience 87

Userpilot

JANUARY 9, 2024

This guide will walk you through what research operations are, what role research operations managers play, which product analytics to track, and how you can get started with the process! Employee onboarding/training. This could include hands-on training as well as the distribution of training material. Standard operating procedures.

Research Software 76

Research Software Data Visualization Analytic Tools Feedback Software 76

Userpilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Measuring the DAU, WAU, and MAU metrics helps you: Understand user retention. Understand growth over time. Get a demo now to begin.

Analytic Tools 72

Analytic Tools Onboarding KPIs Customer Experience Customer Feedback 72

Userpilot

JANUARY 26, 2023

Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. How do you measure customer loyalty?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Customer Experience 95

Userpilot

OCTOBER 18, 2023

In a nutshell, it comes down to two key steps: investing in top-notch customer retention software to boost user engagement and combat churn, and adopting a comprehensive array of customer retention strategies and tactics. So it’s key to start establishing these: Making sure that new users go through primary onboarding as quickly as possible.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Reporting Tools 52

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Heap tells you all about what a customer is doing within your product.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. 6 customer engagement marketing strategies for SaaS. CEM Strategy #4: Celebrate customer success.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. Here’s the brutal truth: it doesn’t matter how beautifully engineered your product is or how many millions of dollars you’ve raised.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs User Testing 89

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Userpilot

NOVEMBER 27, 2023

Product growth vs. product-led growth? SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. But there’s also the product growth strategy, which shares some similarities and differences with the PLG model.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Customer Experience Product Research 91

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UX metrics.

Customer Experience 95

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 95

The Product Coalition

OCTOBER 30, 2023

“I don’t care about outcomes, your objectives, or your key results; I want to know when I will get this feature!” This was the third conversation we were having about the product, an app that served our own company along with external customers. Look, we are moving away from feature commitments to outcomes. We were at odds.

Roadmap 114

Roadmap Feedback Software Onboarding KPIs User Testing 114

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. This article explores what the ‘feature factory’ mindset is and what the signs you might be working in such a company are. What is a feature factory?

Onboarding KPIs 85

Onboarding KPIs Product Research Feedback Software User Testing 85