Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

JULY 4, 2022

Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy. Customer-led Growth vs. Product-led Growth vs. Sales-led Growth vs. Marketing-led Growth. This approach counts on the product’s features , performance, and virality to lead its marketing efforts.

Feedback Software 116

Feedback Software Analytic Tools Customer Feedback Customer Experience 116

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom. Also: it’s really curated.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

APRIL 21, 2024

Book a demo to see how we can help you improve the customer experience. Try Userpilot and Take Your Customer Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required 15 Best NPS survey tools for NPS data Not every NPS survey tool is like the other. Book a demo call with our team and get started!

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 93

Research Software Feedback Software Customer Experience Customer Feedback 93

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 92

Product Marketing Marketing Research Software Feedback Software 92

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

MARCH 16, 2023

Elements such as demo videos, interface screenshots, and chatbots are commonly found on landing pages as well. Demo video. Product demo videos are a great way to address the pain points that most users have and show off core product capabilities. Highlights: Proactive support Demo video Product awards Testimonial videos 7.

Feedback Software 88

Feedback Software Reporting Tools Embedded Analytics User Friction 88

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s not talking about marketing communications. Walking back commitments the sales team made.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? What is a product marketing strategy? Product marketing strategy step #1: Who is your target audience? Product marketing strategy step #2: Define your positioning. Product marketing strategy: Acquisition stage tactics.

Research Software 60

Research Software Analytic Tools Feedback Software Onboarding KPIs 60

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!

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Feedback Software Branding Customer Experience User Testing 80