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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

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How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. How do usability and user experience differ? Let’s get right to it!

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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

Why should you use customer discovery? Customer discovery is the process of identifying, defining, and prioritizing relevant user personas. In product discovery, you not only need to discover user needs but also ways to satisfy them. Markets are in a constant flow and customer discovery helps you keep up with the changes.

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How to Conduct a User Flow Analysis? A Step-by-Step Guide

Userpilot

If you’re a more casual user, a free tool like Google Analytics might be sufficient. If you want a granular insight into user flows and behavior, you need Userpilot. Book a demo to see it in action. What is a user flow? Recently, “user flows” have become an increasingly popular concept in the SaaS world.

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The Product Manager’s Guide to Inclusive Product Design

Userpilot

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

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Why is the Minimum Delightful Product The Way To Go When Building Software Products

Userpilot

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ). Get a Userpilot demo and get started.