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How to Build Custom Funnel Reports in SaaS

Userpilot

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Userpilot allows you to create a custom event funnel.

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Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. Book a demo to learn more.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.