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How to Build Custom Funnel Reports in SaaS

Userpilot

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Book the demo!

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Software Usage Analytics Guide for Product Managers

Userpilot

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Building help content into your product launch

Intercom, Inc.

At Intercom, our product managers and engineers put together a “What We Built” document for every new feature. Product demo: This is the demo that the product team did for your sales and customer support teams. But it’s rare that you will need to start from scratch. It just needs assembling.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.