Product Management University

MAY 24, 2017

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. Demos are not a stage Bob Moesta’s very famous for saying, demos are not a stage in a pipeline.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). So, she defined some of those subtle but significant differences.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). So, she defined some of those subtle but significant differences.

Messaging 91

Messaging Research Software White Paper User Friction 91

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Userpilot

APRIL 22, 2024

Offer incentives like discounts, account credits, or cash rewards to encourage word-of-mouth marketing and build loyalty. Book a demo to see how we can help! Try Userpilot and Take Your User Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is funnel marketing?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52