Development Team Review Marketing Positioning Vision 
The Product Coalition
JANUARY 16, 2024
Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. The same is true for your roadmap — it takes more than diligence.
ProductPlan
JUNE 1, 2023
Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas? Why do product teams become feature factories? But are you solving for actual customer problems?
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Amplitude
DECEMBER 7, 2020
Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. I was impressed with the vision our CRO, Matt Heinz, and executive leadership outlined to assemble a world-class sales organization. What is unique about the SC team at Amplitude?
Ronke PM
FEBRUARY 26, 2023
Hire from diverse communities so your teams and organization can represent your customer segments. Use your position to lift others up as others have done for you. You must have exceptional communication skills to bring your product strategy and vision to fruition. Use your leadership voice to bring out change.
ProductPlan
JULY 10, 2020
As the Director of User Experience, our team was tightly partnered with our product management counterparts to ensure we had baked-in practices and habits that enabled all of our development teams to deliver an exceptional product experience effortlessly. The Product Team’s Role in Customer Experience Strategy.
The Product Cafe
DECEMBER 12, 2023
Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? It's insightful, but it might inadvertently narrow your vision. Research the broader market, not just your current user base. Here's How to Break Free!
ProductPlan
JANUARY 21, 2020
A few years ago, I was the acting product manager at a startup, developing an enterprise software product. Building the product was hard: it was taking longer to develop than everyone expected (of course). I heard requests from customers, domain experts, consultants, our development team, and internal stakeholders.
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