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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. The same is true for your roadmap — it takes more than diligence.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

When we met, we kept talking about team performance. The emotions associated with teams creating documentation, which is a conduit to sharing knowledge, were very negative. We thought about how we could shift that to a more positive experience and cut down on pain points. It takes a long time to create documentation.

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Building Relationships with Other Team Leaders

UserVoice

There will be plenty of leaders at your level (sales, support, success, marketing, etc.) And this requires that we understand, even to a facile level, the different goals and motivations that other people and teams in the organization might have.

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Meet the Ampliteer Leading Our Global Solutions Consulting Team: Todd Vancil

Amplitude

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. The Solutions Consulting (SC) team is a vital part of that vision, and I’m thrilled to have a hand in making it come to pass. What is unique about the SC team at Amplitude?