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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas? Why do product teams become feature factories? But are you solving for actual customer problems?

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

That’s the advice of the Sequoia team in their last memo, “ COVID Accelerated the Future, Now Seize It ,” and for the last couple of months, that’s certainly been on the top of our minds here at Intercom. We’ve been focused mostly on looking at how we can grow our team and what might new teams do and what might new people do.

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When to Declare Backlog Bankruptcy

ProductPlan

A few years ago, I was the acting product manager at a startup, developing an enterprise software product. Building the product was hard: it was taking longer to develop than everyone expected (of course). I heard requests from customers, domain experts, consultants, our development team, and internal stakeholders.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?