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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). Collaborate with the sales team to generate high-quality leads and boost revenue directly.

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Leverage Digital Strategy to Drive Efficiency in Uncertain Economic Times

Gainsight

With economic uncertainty in the air, SaaS and Customer Success teams want to be more efficient and build durable businesses that withstand the market. For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more.

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How Can Product Managers Recenter Goals for the Rest of the Year?

ProductPlan

Let’s begin this process by reflecting and reviewing. User behaviors changed a lot since January, so many of the key metrics companies and product teams care about have also been impacted. Going into this year, the number one thing product managers wanted out of 2020 was finding a clearer purpose and company strategy.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

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From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Fully bake your onboarding strategy.

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The Best Indicator of SaaS Success? Durable Growth, Says Gainsight CEO

Gainsight

Nick Mehta: Durable growth will come from three interrelated strategies—customer-, product- and community-led growth strategies. Q: What are best practices for employing those three strategies effectively? Your teams aren’t talking to each other. Number one is aligning different departments around a customer’s goals.

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Why There’s No Single “Right” Way to Do Discovery: Part 1

Product Talk

I also help out with these webinars. Teresa: For those of you that are Product Talk readers, Melissa writes our Product in Practice series where we’re sharing stories about teams doing great discovery work, so you may have seen her name there. It’s allowing each team to really find what’s going to work best for them.