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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. It makes everything easier.

Marketing 130
Marketing Product Management Product Manager Reporting Tools 130
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The Great Silence

The Product Coalition

FEBRUARY 26, 2022

If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service. For conversational adversaries, with each debate, you are teaching people the methods of arguing with you, which they will develop counter strategies for as time goes on.

User Testing 171
User Testing Weak Development Team Customer Experience Customer Feedback 171
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