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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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How to Use Idea Screening for New Feature and Product Development

Userpilot

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

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5 Best Product Messaging Examples for SaaS

Userpilot

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

Europe lags behind North America and China in almost all respects, while in China the development of digital marketing is closely intertwined with the active development of e-commerce. Brand awareness continues to be most often cited as a key purpose of digital marketing. Learn data analytics and marketing automation.

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What is a Product Marketing Manager? Responsibilities, Salaries, and More

Userpilot

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product marketing manager. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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From Ideas to Impact: The Role of AI in Modern Content Creation

The Product Coalition

Utilizing AI for content creation, including video content, has transformed traditional approaches and significantly impacted efficiency. Tasks such as automated text generation, image synthesis, and video editing are now facilitated by AI, contributing to streamlined workflows and increased productivity.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.