The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. For that reason, each person on the team needs to know exactly what they have to do and how. In the case of someone like a Software product manager, this may prove challenging.

Reporting Tools 98

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BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives.

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Userpilot

MAY 30, 2024

Here are the main takeaways: Product managers focus on building the right product, while product marketing managers focus on getting the product into the right hands. PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability.

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Product Innovation Educators

MAY 20, 2024

How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project. In this article, we will explore the seven knowledge areas for product mastery.

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Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. Let’s dive in!

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Userpilot

AUGUST 21, 2023

Product managers must also be passionate, comfortable with failure, empathic, and have an innate product sense. Looking for the right answers can give you a deeper understanding of how well applicants understand the product management role and whether or not they’re the ideal fit for the position. Product sense.

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Mixpanel

MAY 23, 2024

When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing phase. But getting a feature to a market-ready state is a long process involving months of work before you get to beta testing. Even though you’re talking to customers, this isn’t really a research group.

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Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is strategic product management?

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Product Research User Testing Customer Feedback Research Software 98

The Product HQ

JUNE 1, 2024

Technical Skills As an AI product manager, not having a strong command of the technical aspects of product development is out of the question. All product managers need to have a deep understanding of the products they’re managing.

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Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

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ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. First, you need to research your audience and the available framework options. This means collecting feedback data to measure customer satisfaction.

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Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management process is a set of steps taking the project from the initial concept to the final product. The product development process is one aspect of the product management process.

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Product Research User Testing Research Software Feedback Software 98

Mind the Product

JUNE 19, 2017

So how do we all get to that point where we have caveats against multiple items on the product roadmap – and more importantly what do we do to mitigate it? Managing the “Shadow Product Team”. However it’s a problem when those disruptions become more frequent or the product team loses control of the strategy.

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ProductPlan

OCTOBER 6, 2022

Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis. Throughout my experience, I’ve used many frameworks and tools to support the research and discovery process.

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Product Research User Testing Research Software Feedback Software 88

Userpilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. Which asks users to rate their likelihood of recommending your product to a friend on a scale of 0-10. Which measures the customer’s experience with a specific product, feature, or team interaction.

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Usersnap

AUGUST 25, 2021

Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Sometimes target audiences can overlap, thus making some brands address the same persona or team.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Userpilot

APRIL 29, 2021

Especially if they (the users) asked for them in the first place?! Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. The Product Feature Death Cycle – What is It? It’s a trap.

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Weak Development Team Product Research User Testing Customer Experience 105

Gainsight

AUGUST 4, 2022

If you happened to miss last week’s news cycle, Instagram released a new user interface that included full-screen photos and videos, similar to what you might see while using TikTok. The update also heavily favored suggested posts from the Instagram algorithm rather than posts from the people that users choose to follow. .

Customer Experience 64

Customer Experience Product Research User Testing Customer Feedback 64

Mind the Product

OCTOBER 8, 2018

Padman’s work has been literally life-changing, but it’s worth noting that his mindset and product development steps were as well-honed and effective as anything you’d see from the likes of Netflix, Amazon, or Google. His journey reminds us that good product management processes really are universal.

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Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

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BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

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ProductPlan

OCTOBER 25, 2022

The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments.

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ProductPlan

MARCH 1, 2023

What is Product Planning? Product Planning is researching, making decisions, and taking action to develop a successful product. The importance of product planning Product planning is woven into everything product managers do.

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Mind the Product

APRIL 10, 2020

But how many of us can say that we launched a product or service that created a step-change in our industry? Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. Negative – where launches are so bad they get rolled back.

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Userpilot

APRIL 8, 2021

For example, not running user tests may help launch more features faster, but result in UX issues and lower customer satisfaction later. UX debt affects high-growth SaaS companies in industries where time-to-market is mission-critical and bootstrapped startups without a design team most. What is UX debt?

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Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

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Feedback Software Research Software User Testing Customer Experience 52

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. Yet the customer experience continually improves while KPI targets come into view. So you want to make those chances count.

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Reporting Tools Feedback Software Product Research User Testing 94

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Managing change with users and stakeholders. Just call him Mr Joe. Quotes of the Episode.

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Customer Experience Product Research User Testing Entertainment 113

Mind the Product

APRIL 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES.

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Framework User Testing Research Software Feedback Software 109

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Mind the Product

DECEMBER 14, 2016

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. Tesco store apps include all the stock control routines: deliveries, reductions, counts, waste, training, product search and so on.

Analytic Tools 70

Analytic Tools Feedback Software Research Software User Testing 70

Userpilot

OCTOBER 29, 2020

To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! What should be the KPIs of a Product Marketer?

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Department of Product

OCTOBER 23, 2022

Product Principles – Examples for Product Managers Make decision making easier with inspiration from top product companies Product principles are used by product teams to help guide decision making. Principles can help guide both strategic decisions and tactical decisions.

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