CX Optimization Webseries APAC: Episode #2 – A/B Testing Strategies for Revenue Optimization
AB Tasty
APRIL 25, 2024
Ben points out to first take a look at how the business is doing and where you can focus on for the most impact. Identify what and where are the pain points that need solving. Secondly, dive into your customer data by looking at your conversion points. Should you focus on acquisition, retention, or loyalty?
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