Differentiation Engineering Positioning Sales Training 
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And we’re actually becoming a less effective engine of R&D because we’re now producing swiftly.
Product Management University
AUGUST 5, 2019
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Positioning. Sales Training. Product marketing loves this! Portfolio Value Theme.
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The Product Coalition
FEBRUARY 26, 2022
I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Usually, especially the sales engineering teams.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Usually, especially the sales engineering teams.
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