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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Close the deal.

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What is the Product Operations Career Path?

ProductPlan

Excerpt of responsibilities for a product operations specialist position (via LinkedIn) at Muck Rack. Managing projects related to feature development and maintenance that sit within the product, engineering, and design teams. Excerpt of responsibilities for a product data analyst position (found on LinkedIn) at MX.

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Managing Manufactured Products: Growth and Decline

Mind the Product

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. Sales and Operations Planning (S&OP). Value Analysis and Value Engineering (VAVE).

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Positioning. Sales Training. Product marketing loves this! Portfolio Value Theme.

B2B 100
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  Plus frequent updates on everything for the C-suite.