Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? Does your organization prefer that your engineers only write code? Marty Cagan , in Inspired , argues, “If you’re just using your engineers to code, you’re only getting about half their value.”

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Building trust can be tough when you’re a new hire in a leadership position. Nick Caldwell: I’m VP of engineering at Reddit. I got into engineering through my father. Our 170 engineers at Reddit are great.

Stripe’s Will Larson on engineering and infrastructure management

Inside Intercom

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. Today he’s leading Foundation Engineering at Stripe. One of my friends who had worked at Digg had moved there, and I went to work on the infrastructure engineering team.

New Study: 2018 State of Embedded Analytics Report

product management, product development, software engineering, IT, and executives from both commercial. It also positively impacts the end. 2018 STATE OF. EMBEDDED. ANALYTICS. REPORT The Sixth Annual Review of Embedded.

Rapid response: How we fixed our on call process to avoid engineer burnout

Inside Intercom

On call work like this can be a powerful customer orientated activity that connects engineers to the value customers get from your product. We realized that we had ended up with an on call setup we weren’t proud of, and had a number of critical problems that we wanted to solve, such as: There were too many people on call at any moment in time – our infrastructure wasn’t so large that it required at least five engineers having their weekends disrupted.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. This is the story of how we’ve built a Product-Market Fit Engine. These are hyper ambitious, super intelligent engineers. Sean Ellis & The Engine.

The question you should never EVER ask your engineers!

The Product Coalition

Put your learn mode in overdrive and boost creativity by asking *stupid* questions Unsplash What do product managers want to ask at engineering meetings but are too afraid to for fear of looking stupid? Are you new in your PM position?

An Interview with Jez Humble on Continuous Delivery, Engineering Culture, and Making Decisions


Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. So we’re in this position where people feel they ought to be doing continuous delivery, but are people actually doing it?

Pleased to meet you: Tips for managing an established team

Inside Intercom

People will worry that they might need to rebuild their position within the team or lose the rapport they had with the previous manager. But don’t inquire just about technology, as it’s common for former engineers-turned-managers to get excited and start diving deep into the technology.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

engineers don’t have to recreate or replicate. uniquely position your application in the market and base your oferings on new. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

For Product Management & Engineering. Blog Market & Customer Insights Positioning & Sales Enablement Product Development & Delivery Strategy & Product PlanningCreating your product vision can be difficult when you focus too much on the product.

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The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

It identifies where the best opportunities are relative to the strength of your existing solutions, articulates the value positioning (bait) required to reel them in, then turns the salesforce loose on those opportunities via demand generation programs. A product marketing roadmap is as valuable to your salesforce as a product roadmap is to your engineering team. Blog Positioning & Sales Enablement

New horizons: How to move your life for your career

Inside Intercom

Engineering career career directionWhen we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment.

How to Hire Great Engineers for Your Startup

Sachin Rekhi

Last night I had the pleasure of attending the latest Startup2Startup on engineering management with Yishan Wong , an early director of engineering at Facebook. The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. I thought it was a particularly appropriate topic given that I receive weekly requests from colleagues asking me for help on their quest for engineers.

Move fast and optimize for the long term

Inside Intercom

As a student of engineering you’re incentivised to write a lot and to read a lot. In product engineering, you’re incentivised to deliver results and this means quickly shipping solutions to problems that are difficult to identify and hard to frame.

Building for everyone: How we made the Intercom Messenger accessible

Inside Intercom

This isn’t just a company philosophy; it’s also an engineering commitment. Our engineering work started by exploring the WCAG guidelines and then identifying all the areas in our web Messenger that needed improvement. position : absolute ! Engineering News & Updates

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz – Product Management University

How Can Product Management Build Stronger Relationships With Engineering? Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.

Motivating Development Teams

Mironov Consulting

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. The Engine That Powers the Culture of Strategic Customer Value. The engine that powers this “customer value” culture, and where it all starts, is a high-functioning product management and product marketing discipline that goes way beyond just managing and marketing products for users.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

Product Managers, Designers & Developers/Engineers. The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Product Development & Delivery Roles & Responsibilities

Successful employee onboarding should focus on culture

Inside Intercom

I joined Intercom a few months ago as an engineering manager and onboarding for the first time in a while made me realize some things I hadn’t before. The best onboarding is crafted for the position and adjusted to the person. I temporarily worked on three different teams and had 8 weeks of engineering, filled with meetings and conversations, before I eventually started managing people. Startups company culture employee onboarding Engineering onboarding

Beyond Tickets: Putting You Smack Dab in the World of Beyonce


By Laukik Watve , Head of Engineering Imagine putting on a headset and instantly finding yourself in the front row of a Beyonce concert. We are forming full-stack, balanced engineering and cross-functional teams who uniformly operate with a “fan-first” mentality.

Selling Products You Don’t Have: Why It’s Easier

Proficientz – Product Management University

It’s simply a matter of reverse engineering the positioning narrative into pure business speak as if there are no features. In The Trenches Positioning & Sales EnablementSelling products you don’t have seems like it’s much easier, especially for salespeople. Why is that?

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

After having come up with a prioritized list of opportunities (ideally that leverage your company’s core competencies and put them in a unique position to compete), additional time and effort can then be spent doing some true planning. Engineering completes the product description document.

How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. MBAs from technical and engineering backgrounds will have an edge, so if that’s not you, you should focus on evidencing your abilities to be technical in those interviews.

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Converts market data into requirements for engineering. A subject matter expert (SME) on the product, providing daily support to engineering.

How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Or should they take a mixture of classes across psychology, business, and engineering? Here’s my guide on how to best position yourself for a product management job in college. Technical PMs can speak on behalf of engineering to other teams like sales, marketing and legal.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep. Refocusing the Lens.

Why an SRE should be among your first 15 hires


As a follow-up to Why Quality Automation Should Be Among Your 10 First Hires , I’d like to discuss why an SRE (Software Reliability Engineer) should be among your first 15 engineering hires. DevOps Engineer vs SRE? Bringing product and engineering teams together.

Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?


Why Your Product Team Shouldn’t Report to Engineering. This happens often in companies where the founders and executives are engineers themselves. Because these businesses are often engineer-focused, they instinctively slot product management under engineering.

Key Best Practices for Using Customer Feedback

Folding Burritos

If it is, then we sometimes interleave that immediately, or if we think it coincides with what we think we should be doing anyway and it positively reinforces all that, or it’s something we completely missed and forgot about and it’s a no-brainer, then that’s really easy.

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively.

Top 10 Mobile UX Agencies in 2018-2019


Codal’s mission statement is simple: they partner with the best, design with a purpose, engineer for a sustainable future, and always strive for perfection. This agency aims to create a product that generates positive ROI for every client. Any great app begins with a great idea.

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Here’s how to develop the most successful user stories

bpma ProductHub

There are many ways to deliver your requirements to your engineers but none is more effective than user stories. Remember, the precision and quality of your requirements must be properly researched, assimilated and presented to engineering in an actionable way to guarantee success.

How to Get Valuable Product Insight from Customer-Facing Teams


As they’re dealing with confused, frustrated or angry customers, they’re not thinking about feature enhancements, they’re trying to turn a question or complaint into a positive outcome. Engineering.

Key Best Practices for Using Customer Feedback

Folding Burritos

If it is, then we sometimes interleave that immediately, or if we think it coincides with what we think we should be doing anyway and it positively reinforces all that, or it’s something we completely missed and forgot about and it’s a no-brainer, then that’s really easy.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction.