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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

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Why Market Leadership Starts With Product Management

Product Management University

Here’s why this structure is so critical to a stronger leadership position. The Sales Process To successfully execute the sales process, your discovery, positioning, product demos and contract negotiations have to clearly articulate: see 1-3 above. Pepper in some competitive differentiation.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Solution Selling vs. Aspirational Selling

Product Management University

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.

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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation.