BrainMates

JULY 23, 2023

AI-Driven Product Development As AI tools for creating software become mainstream, the number of engineers required to create and maintain technology platforms will dramatically decrease. Instead of written requirements being used to guide human engineers, they are being processed by AI and used to create working software.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. We had to learn everything again.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Practice With Another Sales Rep or Sales Engineer. Ask Questions.

Demo 130

Demo B2B User Friction Customer Experience 130

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Is it ten sales reps, a couple of SDRs, and a solution engineer?”

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

AUGUST 4, 2020

Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams?

Analytic Tools 80

Analytic Tools Feedback Software Research Software Product Research 80

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 90

User Testing Product Research Framework Feedback Software 90

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. More About The Product Mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Haines-Group

OCTOBER 30, 2023

You might specify that a low score indicates that the potential opportunity impacted is vague at best, while a high score signifies that it will very positively impact well-defined opportunities or risks. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.)

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Was there a lot more to do? Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Business of Software Conference

AUGUST 10, 2023

Their reliance on established sales and marketing playbooks worried Steve. He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. For example, in one of the features, engineering leadership wanted me to cut down on the scope to accommodate the ask within the expected timeline. About Rashid Manzar.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. You have to tailor it to the jobs your customers are actually using your product for. A whole new product? Our starting position was actually very big and ambitious. And we really went on quite the journey to figure this out.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 83

Product launches User Testing Product Research Analytic Tools 83

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? Market research teaches you about your competition and your audience. How can your product help them? Sample user persona for a product marketer.

Product launches 97

Product launches Product Research Data Visualization Research Software 97

UX Studio: Product Management

MARCH 19, 2021

During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Speed to market. Engineering resources. and so on… Let’s be honest, it is really challenging for a product manager to decide and find the right mix of features to push through design and development.

Product Research 109

Product Research User Testing Development Customer Experience 109

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

JANUARY 21, 2021

To cut the long story short: a Product Owner is a more specialized Product Manager, focusing on the second part of the product development process (marked in orange below) – the actual * development *: Source: Userjournal.com. The differentiating aspect of a Product Owner from a Product Manager is a Scrum team.

User Testing 95

User Testing Customer Feedback Onboarding KPIs Product Management 95

People-First Product Leadership

DECEMBER 20, 2023

Data Science, Product Design, and/or UX can help with the evidence analysis. Product Marketing and/or Marketing can contribute real world changes. Together with Product Operations, Product Management and Engineering reflects on the progress. Then divide and conquer the preparation. That’s fine.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Should we sink bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Management University

OCTOBER 10, 2023

I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 92

B2B Feedback Software Product Marketing Customer Experience 92

Userpilot

SEPTEMBER 20, 2022

The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. The focus of the Customer Creation process is on the marketing strategy : the choice of the target market, positioning , product launch , and demand generation.

User Testing 94

User Testing Product Research Customer Experience Customer Feedback 94