PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

bpma ProductHub

FEBRUARY 4, 2018

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Ultimately responsible for customer and market success.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

BrainMates

JULY 23, 2023

AI-Driven Product Development As AI tools for creating software become mainstream, the number of engineers required to create and maintain technology platforms will dramatically decrease. Instead of written requirements being used to guide human engineers, they are being processed by AI and used to create working software.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 92

User Testing Product Research Framework Feedback Software 92

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of). Startup: Set ruthless priorities.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Pragmatic Marketing

APRIL 30, 2019

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). But what about when it comes to product and project managers?

Product Management 70

Product Management Product Manager Reporting Tools Management 70

Pragmatic Marketing

APRIL 30, 2019

Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. Learn more about how we differentiate some of these titles here. ). But what about when it comes to product and project managers?

Product Management 70

Product Management Product Manager Reporting Tools Management 70

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

ProductPlan

AUGUST 4, 2020

Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Prioritizing technical debt. Prioritizing technical debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Prioritizing technical debt. Prioritizing technical debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Asking Engineering to size 250 things so we can choose 20 that show “high theoretical ROI” on our spreadsheet is a criminal waste of their time.) 

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

The Product Coalition

DECEMBER 5, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Prioritizing technical debt. Prioritizing technical debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. More About The Product Mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Haines-Group

OCTOBER 30, 2023

But when you have one in hand it’s worth great sacrifice and cost to get it into the product because these are the capabilities that are most differentiating and that create the most buzz with customers. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.)

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Practice With Another Sales Rep or Sales Engineer.

Demo 130

Demo B2B User Friction Customer Experience 130

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of). Startup: Set ruthless priorities.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 82

Data Visualization User Testing Analytic Tools Customer Feedback 82

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. You have to tailor it to the jobs your customers are actually using your product for. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market?

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. typically when you’re hiring your first few employees, you might be able to give out a few percentage points each, particularly for key people (like engineers or designers).

User Testing 108

User Testing Product Research Testing Startups 108

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

SEPTEMBER 16, 2019

I advocate working in highly cross-functional squads where absolutely everyone – the product manager, design lead, engineers, product marketers, data scientists and user researchers – hears directly from customers. It’s crucial to differentiate what really matters to users from what ultimately is trivial.

User Testing 116

User Testing Data Visualization Product Research Customer Experience 116

Intercom, Inc.

JULY 28, 2022

Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. By inviting product teams to sales processes and vice-versa, you’re enriching them with insights that help drive a better experience and a more robust roadmap. Because scaling is not the same as growth.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Antwak Blog

JANUARY 29, 2021

Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Be an Architect and an Interior Designer – Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution. Now, you’re aware of the roles you are likely to perform. .

User Testing 52

User Testing User Friction Product Management Product Manager 52

Business of Software Conference

AUGUST 10, 2023

Their reliance on established sales and marketing playbooks worried Steve. He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. Rashid works as a product manager, focusing on small business segment, at ADP Canada. More About The Product Mentor.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Was there a lot more to do? Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52