Remove Differentiation Remove Engineering Remove Enterprise Remove Positioning
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Solution Selling vs. Aspirational Selling

Product Management University

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Given that we have finite engineering and product resources, what is the path forward?” If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. You could have more competition, and the core value prop is not differentiated enough. What would that balance look like? They’re also voluntary.

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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation.

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11 Types of Product Managers for SaaS Companies

Userpilot

Technical product managers build products with strong technical or engineering elements. Product marketing managers develop product positioning , messaging , and differentiation strategies. An enterprise product manager is normally responsible for delivering a specific aspect of a complex enterprise-level product.

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Who is Leading the Product? Product Management vs. Product Ownership

The Product Coalition

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Possible structure for large Enterprises To be clear: They have to communicate on eye level and have to communicate with one common wording internally and externally.

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TEI 336: Pricing software products right – with Ajit Ghuman

Product Innovation Educators

How product managers can solve positioning, packaging, and pricing for their products. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Our guest is Ajit Ghuman.