article thumbnail

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

and it was clear the primary challenge on most product managers’ minds is setting roadmap priorities without real market feedback. Forty-nine percent ( 49%) of product managers said this is their biggest challenge, and when responses are added from enterprise software PMs, this figure jumps up to 62%.

article thumbnail

11 Types of Product Managers for SaaS Companies

Userpilot

The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies. Hardware product managers are responsible for building and launching physical products.