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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

She shares why their success required embracing – not disavowing – the marketplace, what she considers when expanding internationally, and how she leverages feedback loops to balance supply and demand. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. They believe so strongly in their vision that they assume it’s universally appealing. This information will guide you when branding a startup. How to avoid: Understand comprehensive nature: Try learning more about branding a startup.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

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When You Should Not Listen to Your Customers

The Product Coalition

To assist with the practicalities of product management, I propose segmenting user needs in a way that differentiates between the expressed needs that people volunteer, the unexpressed needs they do not communicate, and the unrecognised and potential needs they cannot accurately describe themselves.

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Winning product analytics

Mixpanel

We’ve arrived at this moment due to the collective vision, effort, and trust of each and every employee, customer, and partner we’ve been lucky enough to have on our team. Perhaps the most validating measure is our customer retention moving up steadily over the past five years and reaching a remarkable 1.5x

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How to Build a Minimum Lovable Product (MLP)

Userpilot

With its build fast and fail fast approach, it helped many adapt to constant feedback loops and quick iterations. Link things back to your vision and mission, and don’t get distracted by your competition. Always keep your vision in mind. Startups are a lot like that. What is an MLP product? We’ve all heard of MVPs.

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How to Develop a Strong Product Strategy in 2021

Userpilot

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. How do you set a product vision? Strategy is made up of three elements: your vision, objectives and roadmap. How do you set a product vision? How do you set a product vision?