Userpilot
APRIL 8, 2022
Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Design/Packaging.
Intercom, Inc.
SEPTEMBER 21, 2022
Plus it’s an amazing way to differentiate against the competition. For example, if you have scheduled maintenance coming up or are experiencing an outage, you could proactively notify customers with a banner message before the inbound conversations start streaming in. Which grows loyalty…. Which improves retention and grows revenue….
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Intercom, Inc.
JULY 29, 2021
I think the difference for me doing that global sales operations role at BrowserStack, being in the room every day with our C-levels, with the head of finance, with the head of recruitment, on a personal level, was fascinating, exciting, and scary all in equal measure. We have business development doing inbound and outbound.
Userpilot
MARCH 29, 2024
This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. Brand activation campaigns help you build an emotional connection with your audience.
Mixpanel
AUGUST 21, 2019
Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).
Mixpanel
AUGUST 21, 2019
Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).
Intercom, Inc.
OCTOBER 29, 2020
And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And it’s never an exciting feature, it’s not a differentiator.
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