Differentiation Framework Government Messaging 
PMLesson's Ace the PM Interview
APRIL 25, 2022
The Nook failed to: Focus on differentiation in the space. The government estimates between 50-70% of small businesses closed. Task: I took it upon myself to put together a Communication and Government Affairs team. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity.
Pragmatic Marketing
MAY 25, 2020
It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. ” You can’t.
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Pragmatic Marketing
MAY 25, 2020
It’s based on political and social drivers—two variables in the commonly used PESTEL framework, a tool used by marketers to analyze and monitor the external environment. Take a moment and look in your email inbox: It’s likely filled daily with messages of disaster preparedness. ” You can’t.
UX Planet
FEBRUARY 21, 2024
One of the main messages to me was to “abandon problem solving mindset”: one-off solutions do not work in a complex environment; instead, what we need is interventions able to move a situation to its better state. Leverage points In her famous text “ Leverage points ” Donella Meadows suggested a framework for intervention strategy.
The Product Coalition
FEBRUARY 26, 2022
Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. The better and more logical the framework sounds, the more people will trust you.
Indicative
OCTOBER 8, 2020
Personalized marketing – determine the messaging that will best resonate with individual players. Maintain governance over your data to support global data privacy and regulatory standards. When designing frameworks and choosing solutions, keep in mind that your business may evolve over time. Support fast-moving analyses.
Business of Software Conference
OCTOBER 11, 2023
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