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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

article thumbnail

How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

Instead of making changes to their product based on customer feedback and research, they imagine who customers are and what they might want and ship features based on these assumptions. Customers will only sign up for your product if you can convince them that your solution can solve their problems.

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? The research on this is kind of interesting.

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Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

Learn the method that Bruce used to focus his team on the few critical things that resulted in the sale of his company for $125 million. Bruce McCarthy (Founder, Product Culture) – Prioritization: Saying No To Good Ideas from Business of Software Conference. He’ll cover: Why prioritization is important. Upcoming Events.

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Product to Product: Rocketship.FM’s Mike Belsito & Michael Sacca on understanding users better

Roadmunk

And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically u ser personas and jobs to be done. We have 15,000 product people from all over, mostly on the software side. The episode can be listened to above, and we’ve also included a transcript below.