The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 83

Feedback Software Research Software Analytic Tools Product launches 83

Userpilot

NOVEMBER 14, 2022

It should not be confused with project planning, product strategy development , or product discovery. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. When launching the product , consider a small-scale beta launch first.

Product Research 97

Product Research User Testing Onboarding KPIs Research Software 97

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team responsible for?

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Userpilot

JANUARY 14, 2023

Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. Product-Market Fit is a measure of how well your product satisfies your user needs. Small iterations, frequent product launches.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning. Product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Tactical intelligence focused on near-term market share capture and revenue generation. What are our target markets?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. They’re also dedicated to providing ongoing support for marketing and creative projects.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 97

Feedback Software Research Software User Testing Analytic Tools 97

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? Conduct Research by Testing Competitors’ Products. Prioritized Ideas Drive Product Roadmaps.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. The platform is none other than Product Hunt.

Feedback Software 95

Feedback Software Research Software User Testing Customer Feedback 95

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Conducting market research and competitor analysis.

Research Software 96

Research Software Analytic Tools Feedback Software Product Research 96