Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 71

Messaging User Testing Research Software Analytic Tools 71

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

JANUARY 16, 2024

Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. 1: Perform market research Unmask your rivals with ChatGPT market research.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

JANUARY 9, 2023

Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development. Empathize with your target user for better product value.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Nulab

SEPTEMBER 22, 2021

In fact, you shouldn’t enter the market until you’ve figured it out — so this bit should come before anything else. Let’s look at how to conduct market research in a little more detail. Define your market size. During this stage, you’ll want to ask yourself three questions: What’s the size of the market.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69