Differentiation Positioning Product Research Sales Training 
The Product Guy
JUNE 15, 2017
Guest Post by: Lonnie Rosenbaum (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Marc Abraham]. Sharing product information within your company is one of the most valuable things you can do as a product manager. Create slides to walk the audience through: What’s been happening with the product (e.g.,
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning.
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The Product Coalition
FEBRUARY 26, 2022
Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.
Pragmatic Marketing
OCTOBER 11, 2019
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.
Pragmatic Marketing
OCTOBER 11, 2019
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.
Intercom, Inc.
JUNE 3, 2021
So today, Paul Adams , our SVP of Product, and I are bringing you a special episode of Intercom on Product. If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. Des Traynor: Welcome to Intercom on Product, episode 14.
Product Management University
AUGUST 5, 2019
The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Let’s say all 20 products have three market segments in common.
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