Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 165

White Paper Analytic Tools Technical Review Product Research 165

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Your 12-month portfolio roadmap will outline the things you’re going to do to make a quantifiable impact on the support experience your customers give their customers.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Under 10 Consulting

DECEMBER 28, 2019

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Learn the key capabilities, particularly those that are competitive differentiators. Review the product roadmap. Review them all.

Technical Review 52

Technical Review White Paper Product Management Product Manager 52

ProductPlan

NOVEMBER 9, 2022

Maintaining alignment of the product launch timeline with the product roadmap ensures the pieces come together smoothly. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. Create content. Content provides storytelling support for the launch.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52