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Product adoption: how to get customers to embrace your product

Intercom, Inc.

The group identifies four forces at play when it comes to product adoption. With the right marketing and product tactics, you can make all four of those forces work in your favor. Their marketing taps into key emotions of frustration and relief to drive urgency and a desire for change. Increase your product magnetism.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Send a link to new users to download a mobile app for their device. More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. ConvertKit is an email marketing tool for creatives that does this.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Adam: All your clients today are inbound. Content marketing. Those numbers are terrible.

Webinar 192
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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. Ahrefs uses video marketing to reach relevant audiences.