Remove Download Remove Product Research Remove Strategy Remove Testing
article thumbnail

What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

article thumbnail

30 Steps to Mobile App Launch

Alchemer Mobile

As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advanced Mobile App Marketing Strategies to Improve App Store Optimization (ASO)

Alchemer Mobile

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. Deploy frequent app updates (and test, test, test). ASO essentials.

article thumbnail

Product Discovery Anti-Patterns Leading to Failure

The Product Coalition

TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. Participation is free.)

article thumbnail

Product Strategy and Product Discovery

Roman Pichler

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] The solutions, finally, are the products or product capabilities that help solve the customer needs.

article thumbnail

Mobile App Software Testing: A 10-Step Guide for a Successful Digital Transformation Journey

The Product Coalition

To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. In only 2 years, the number of worldwide downloads will approach almost 300 billion! as well as the industry, target audience, and distribution channel, the testing process will differ.

article thumbnail

Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?