UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Everyone knows market feedback is a must so that’s where you are going —  working with your customers, listening to them , and implementing a lot of what they say. And guess what? And nothing else.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Centercode

FEBRUARY 18, 2021

Why It’s Vital to Move Beyond “Beta” While most companies are running beta programs, beta testing never fully developed into its own field with standardized practices in the way user experience or market research did. Read the Ebook. Then along came Agile.

User Testing 59

User Testing Customer Experience Feedback Software Data Visualization 59

ProductPlan

MAY 13, 2020

Convincing these cohorts that this isn’t “throwaway work” because you’re bad at market research or can’t make up your mind is essential to instituting an experimentation-friendly climate. Make Space on the Roadmap. Product roadmaps and an uncertain future seem incompatible.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

PMLesson's Ace the PM Interview

APRIL 25, 2022

Had B&N marketed the nook more creatively, I believe it could have been successful. It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. Be aggressive with marketing. As a brick and mortar store, they primarily marketed towards existing book buyers in their stores.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Centercode

FEBRUARY 11, 2021

Market research, quality testing, user experience, and product analytics are absolutely essential to building a good product. It’s essential to fixing deep-seated issues that compromise user experience, beefing up your roadmap with qualitative customer insights, and highlighting the very best your product and brand has to offer.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

ProductPlan

APRIL 25, 2023

Product managers own the vision, strategy, and roadmap for the product(s) they manage. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. Our free ebook will show you the way.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52